Most of the people I speak with were ready to start working with more clients and making more money yesterday.
And I get it.
Once you figure out who you want to help and how you went to help them, there's a momentum that builds that makes you just want to dive in immediately.
Without knowing the right next steps to take, however, it can take you a lot longer than you would like to start attracting and working with your ideal clients and making the kind of money that you want.
So today, I'm going to share with you what some of those next steps are. And the awesome thing about these steps is that they're super simple and completely free.
You're going to want to print this page out or take notes, so grab a notebook if you haven't already.
1. Tell EVERYONE you know what you do. I don't mean almost everyone or kinda everyone. I mean EVERYONE. Your friends and family and their friends and family. All of your Facebook friends. Your Twitter followers. And while you can always bring it up when you see people, that's not what I mean. I don't mean to just tell them when it's convenient or when the opportunity presents itself. I mean - go out of your way to let them know. Email everyone. Then follow up with a phone call. Then if they're still interested in finding out more, you can follow up with an in person meeting too.
2. Tell EVERYONE you don't know too. Okay, this time I don't literally mean everyone. For this step, reach out to the people who work with your ideal client. For example, let's say you're a dietician. In all likelihood, your client might also benefit from working with a personal trainer and maybe a therapist too. So then you start googling: personal trainer, your location. And then you do the same thing you did with step #1. You email them, follow up with a phone call, and then if you feel like it would be beneficial to meet in person, then schedule that too.
3. Offer to speak for free. People become clients because of the KLT factor - know, like, trust. In order for someone to go from a prospective client to a paying client, they need to know who you are, they need to like you, and they need to trust that you'll be able to help them. With this in mind, the fastest way to create that is by connecting with them in person. Reach out to every place you can think of that your ideal client could be. If you're a personal chef, that could be every health food store or yoga studio in your area. Call them and ask them if they would be interested in offering a workshop on healthy eating to their clients. The studio or store benefits because they are adding more value to their clients' experiences, the ideal clients benefit because they get to learn something that's important to them, and you benefit because more people get to find out about what you do and how you can help them. Everybody wins.
4. Post weekly videos of you sharing tips. Videos are so cool because they give your ideal client a really good sense of who you are, which means that they will connect with you more quickly. If you have a Mac like me, just go to iMovie and record a 3-5 minute video sharing a few tips that could benefit your ideal client. Then put it on your blog, Facebook and Twitter, and share it on your newsletter too, if you have one. As someone who is big on practicing what she preaches, I'm starting to do videos again too! It will be posted on my blog later this week.
5. Give people a sample. People love getting things for free. I mean, who doesn't love getting those mini spoons to taste ice cream flavors before you have to decide which one you're going to get? Also, people are more likely to buy after they first get a better idea of what they're buying. For example, aren't you more likely to buy a shirt after you try it on? It might look great on the hanger, but you don't know how it will fit on you until you try it on. The same thing goes with your business. You can offer a free teleseminar, open spots in your calendar to speak with potential clients for free, or invite people to ask you questions that you answer on your blog every week. Giving things for free makes it easier to eventually charge a fee. Free before fee.
One more thing. While all of these things are straightforward, easy to do, and completely free, you will only see results if you implement them consistently. The key word is consistency. Not every other week. Not once in a while. All the time. And let's be real. It's not always so easy to stay focused, keep yourself disciplined, and do whatever it takes no matter what.
Which is probably why you're reading this newsletter today - because you already know that to some degree. With that in mind, Let's set up a 30 minute complimentary Business Strategy Session for you and me to talk about what's going on for you right now, where you want to go, and how you can get there. I believe that you and I have connected for a reason, and that you're reading this today because you want to get to the next level. I only have a limited number of spots available, so be sure to sign up asap. So excited to speak with you soon!
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